Overview of Hisense Ghana
Hisense Ghana Ltd. entered the Ghanaian market in 2011. The company’s headquarters is based in the capital Accra with showrooms in East Legon, North Industrial Area, Tema, Lapaz, Kasoa, Accra – Opera Square, Baatsona, Junction Mall, Achimota Retail Centre and West Hills Mall, and also Kumasi Mall, Kumasi – Adum, Tarkwa – Market Circle and Tarkwa .
Hisense has a national footprint with Authorised distributors throughout Ghana, allowing the company to distribute our products to over 250 chain stores and home appliance franchise stores.
Being rated the first in the Ghanaian market for flat panel televisions, our continuous efforts over the last 3 years have helped grow the Hisense brand, acquiring 30% of the electronics market share in the country. This signifies Hisense’s growing presence in the industry.
Moreover, to compliment Hisense Ghana’s existing product range, new categories were launched that include; washing machines and mobile communication devices. With our eco-friendly and energy saving product range, Hisense will continue to offer our ‘Innovation for life’ products at affordable prices to the Ghanaian consumer.
Overview of our Parent Company Hisense co. Ltd
Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 60,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.
At Hisense, the emphasis is placed on innovation and quality. The company has a global R&D network of over 3000 engineers and has a national-level R&D Center, a post-doctoral research workstation, and a state-of-the-art multimedia technology laboratory. It has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. In addition, Hisense has partnerships with IBM, Hitachi, Whirlpool, and AMD for the development and marketing of air-conditioners, refrigerators, and information technology.
Hisense Co. Ltd is currently experiencing a 10 percent year-over-year growth. While enhancing its global presence, Hisense will continue pursuing growth in the multimedia, household appliance, mobile communications, and information technology industries.